ost people confuse the term white hat SEO with white label SEO. Checking the literal meaning of both the words on credible search engines clearly show that they are not as similar as they look.
- White hat SEO refers to the ethical techniques that the experts use to promote their websites on search engines and among visitors.
- White label SEO refers to the process of hiring an agency to perform SEO for your company or your client’s company without reporting it under their name.
In other words, if you are an agency that has a client who wants SEO services but you do not have the expertise or team to perform that task, you would hire a white label SEO Company instead. They will get the job done under your name.
You know what you just did while googling both, you typed in keywords.
Now that the concept of white label SEO is clearer, let’s discuss one aspect of this comprehensive service: keyword research. If any company is offering you white label services, ascertain their prowess on keyword research skills. Do they have professionals to perform adequate analysis or not?
Why? Keywords are one of the most critical factors of the overall SEO process.
What Are Keywords?
Keywords are the words, phrase or phrases around which the web content revolves. People use these words to search for some particular thing in the search engine. Therefore put these keywords in the content to optimize their website, hoping to appear on the crown of the search engine result page (SERP).
To boost your website’s ranking, the keywords have to be relevant to the topic, they must be in the right proportion to the overall content, and they must be among the highest search words. The ideal keyword proportion is 1 to 2 times in a 100 words content.
Why are keywords important?
Search engines desire to give the most relevant information to the searcher/visitor. And your goal as a business is to bring high organic traffic to your website. Keywords combine your plan with the search engine’s aim by providing the required content to the visitors. If your content has the phrases that the searcher is looking for, your website will appear in front of him in the SERP. Alternatively, you will be ranked lower if your content lacks the required keywords.
If you own a coffee shop, your website content, your blogs, your meta description, and every piece of content must contain keywords that are relevant to your core business.
Now the next question is:
How Do You Choose the Right Keywords?
Finding the right keyword comes on top of the strategies to rank your website. To see how people are searching for some specific product or service, you need to stay close to the audience. For this, you need to:
Think like A Visitor
What would you type in a search query if you were a customer?
The answer to this question can take you halfway through your journey to find the right keyword. You can get help from friends, family, and other employees and see what they think in terms of a customer. Loyal, existing customers are also an excellent knowledge base, to ask about their preferred phrases for searching a particular product or service.
Phrases that have three or more words are considered long-tail keywords. Though these long-tailed words reduce the overall volume, they will make your product more specific and bring more relevant traffic to your website. The key to a rewarding SEO strategy is not just high traffic but highly relevant traffic because these are the customers that get in the ROI.
Check out the Competition
If you want your business on the top, see what your competitors are doing to maintain the spot. You can know if your competitors are getting it right by looking at their rank. If they are offering the same products and services as you and still ranking above your website, they must be investing in better SEO techniques than yours.
Observe their website, blogs, meta tags, and social media content to find out what keywords are working for them and implement those in your strategy to out-rank them.
Finally, Keyword Research Tools
These tools provide data about keywords, including the number of searches per month, competitiveness, relevancy, etc. If you can afford to have a paid tool like Moz, SEMrush, etc., your keyword research will save you time and effort.
Ready to Get Ranked?
At Jump To 1, we’re a full service SEO agency offering complete digital marketing solutions not only all over USA but all over North America. From technical SEO strategies to in-depth reports, our team focuses on creating results that create excellent return-on-investment.