November, 2023 | BY JUMPTO1 | BLOG

Roofing SEO: How To Do SEO For Your Roofing Business

Having a great website for your roofing company isn’t the end of the story. You need to show up high in search results to get people to visit your site. This is how you’ll find new leads and turn them into loyal customers.

This is why SEO for roofing is important.

 

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Do you need to be an SEO expert to get your roofing site to rank higher? Not really, but SEO can be tricky and usually, people who know a lot about it do the best job.

If you want to try doing roofing SEO on your own, remember:

  • You should know about online tech and tools.
  • Learn the basics of how SEO works.
  • Understand how to make a good SEO plan for your roofing business.

All of this might seem confusing if you’re a roofer just starting with SEO in a market with lots of competition. That’s why we made this complete guide on SEO for roofing contractors.

We’ll take you step by step through the SEO steps, how to make a plan, and everything else you need to know to get good at SEO.

 

Why Roofing Companies Need Good SEO

SEO, or “getting your website seen first on Google,” is important for roofing companies. Think about it: when people need a new roof or a fix, they usually start by searching online.

You want your roofing business to pop up there before others, right? That’s what good SEO does—it helps you show up higher on the list when someone looks for roofing help in your area. This way, more people click on your website, you get more calls, and your business grows.

 

DIY SEO: Skills You Need

Can you do SEO by yourself? Sure, you can give it a try! It’s like fixing a leak—if you have the right tools and know-how, you can do it on your own.

For SEO, you’ll need to know how to use the internet well, find the right words that people search for, and make your website easy for Google to read. If you enjoy learning new tech stuff and have some time to spare, you could learn the basics of SEO for your roofing business.

 

Understanding SEO

Now, let’s talk about what SEO is. SEO is like the sign you put in front of your shop to attract people. For your website, SEO helps you tell search engines like Google what your website is about and why it’s helpful for people.

It’s a way to tell Google, “Hey, show my roofing company first when someone needs roofing services!”

Why is it important for your roofing business?

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Having your website at the top of the search list means more people looking for roofing will find you. Most folks don’t look past the first few options Google gives them. So, if your website is up there, it’s like being on the main road in town—everyone sees you.

Confused about How to do Roofing SEO? Continue reading.

 

Kickstart SEO with Keyword Research

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Keywords are like the magic words that customers use when they’re looking online for roofing services. If you know these magic words, you can use them on your website and it’s like telling search engines, “Hey, I have what these people are looking for!” This is why they’re super important—they connect you with the people who are looking for the roofing services you offer.

To find the right magic words, you can use tools like Google’s Keyword Planner. It’s like a treasure map that shows you which words people use a lot and not so much. This helps you pick the best ones for your roofing business.

But it’s not just about finding the most popular words. You’ve got to think about why someone is searching. Like, are they looking to fix a leaky roof ASAP, or just browsing for future roof ideas? This is what we call the searcher’s intent. Knowing this helps you choose keywords that match what your customer wants.

 

On-Page SEO for Roofing Websites

Now, let’s put those keywords to work on your website. You want to write about things that matter to your customers—like “how to fix a leaky roof” or “best roofing materials for a hot climate.” This kind of content can make Google see you as an expert, which is great for ranking higher.

For every page on your website, make sure the title, the little description that shows up in search results (we call this the meta description), and the headers are all polished with your chosen keywords. It’s like putting the best bait on your fishing hook to catch the big fish.

And don’t forget about pictures and videos! They can show off your work and help people understand what you do. Just make sure you tell Google what’s in the images by using descriptions (these are called “alt tags”).

Your website also needs to be easy to use on phones because lots of people will be looking you up on their mobiles. Plus, it should load quickly—no one likes to wait, right?

 

Local SEO: Getting Noticed in Your Area

Local SEO is like putting up the biggest billboard in town, but online. It’s super important because most of your customers are probably local. Make sure you’ve claimed your business on Google Business Profile — this is like putting a pin on Google Maps so people know where to find you.

 

Then, make sure your business shows up in local online directories and maps—these are like the phone books of the internet. Also, ask your happy customers to leave you a good review online. Lots of good reviews can mean a better spot in search results.

 

Off-Page SEO Strategies

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Think of backlinks like votes of confidence from other websites. The more you have from good websites, the more search engines think you’re trustworthy. You can earn these by getting mentioned on other good websites, like roofing blogs or local news sites.

Social media can also help with SEO. It’s like waving to your customers and saying, “Hey, look over here!” It helps more people find out about your business.

Guest blogging can help, too. When you share your knowledge on someone else’s blog, it’s like getting a shout-out from them, and this can lead more people to your site.

 

Content Marketing for Roofers

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Content marketing is about telling the world what you know about roofing and why you’re great at it. It’s sharing your know-how in ways that attract people to your business. Here’s how:

1. Blogging and Content Creation

Ideas for Blog Posts

  • “5 Signs You Need a New Roof”
  • “The Best Roofing Materials for [Your Location]”

 

How Often to Post

  • Aim for at least two blog posts a month to keep things fresh and interesting.

 

2. Video Marketing for Roofing SEO

Video Topics

  • “A Day in the Life of a Roofer”
  • “Step-by-Step Guide to a Roof Inspection”

 

Tips for Videos

  • Keep them short and sweet (2-5 minutes is good).
  • Show before-and-after footage of your projects.
  • Using Case Studies and Customer Stories

 

Why Share Customer Stories?

  • They show real-life examples of your work and happy customers.
  • How to Present Them
  • Use a simple table to compare problems and solutions:

 

Customer Problem Your Solution Result
Leaky old roof New installation Dry, happy home
High energy bills Insulation update Lower costs

 

Thinking About Getting Help with SEO for Your Roofing Website?

SEO can be like fixing a tricky leak. Sometimes you need a pro. That’s where our team at Jumpto1 comes in. Here’s how to know when it’s time to get us on board:

 https://jumpto1.com/roofing-seo-services/

When You Should Call Jumpto1

If your website isn’t showing up on the top when people look for roofers online, we can help.

When you’re busy putting on roofs and don’t have time to figure out website stuff, that’s what we’re here for.

 

Why Pick Jumpto1?

We Know Roofing SEO

We get roofing talk. We know what people type when they need a new roof or a fix-up, and we make sure they find you.

 

We’ve Done It Before

We’ve helped other roofers climb to the top of online searches. We want to show you how that looks.

 

Just for You

Your roofing company is unique. We make plans that fit just right, like a well-made roof.

Is It Worth It?

Think About This

Imagine more people calling you for roof jobs because they found you online. That’s what good SEO does. And we can help make that happen.

 

What’s It Cost? What’s It Worth?

We’ll talk about what it takes and what you get back. Good SEO is an investment, and we aim to make sure it pays off for you.

Ready to Team Up?

See the Signs

If you’ve tried doing the website thing and it’s not paying off, or if it’s taking too much of your time, let’s chat.

 

Stay Sharp

Just like you keep roofs in tip-top shape, we keep an eye on your website. We’re here to make sure it stays up there in the searches, bringing you business.

Bringing Jumpto1 into your team could be just the move you need. You stick to hammers and nails, we’ll handle keywords and clicks.

Together, we’ll make sure when someone needs a roof, they find you first. Want to get started? Give us a shout!

 

Wrapping It Up

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In the end, getting your roofing business noticed online is a lot like roofing itself. It needs the right tools, the right techniques, and sometimes, the right team. Remember, you don’t have to climb this ladder alone.

With a partner like Jumpto1, you can get your website in front of the eyes that matter most—those of potential customers. We’re in the business of building your online presence just like you’re in the business of building reliable roofs.

Break Your Competition Without
Breaking Your Bank!

Our result-oriented SEO services come at the most sensible rates ever. We propose multiple pricing
SEO packages to best suit your varying budgets and business goals.

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    Call : (717)-908-1211

    Startup

    Great for new start ups and businesses new to SEO! A solid first step towards conversions.

    Keyword Research
  • 15-20 Keywords
  • Content
  • 2 Articles (400 words)
  • 2 Blogs (500 words)
  • Link Building
  • 10 Submissions
  • 10 Classifieds
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  • 10 Business Profiles
  • Website
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    Call : (717)-908-1211

    Standard

    Highly sought after by companies who want to increase their conversions and market share!

    Keyword Research
  • 20-25 Keywords
  • Content
  • 4 Articles (400 words)
  • 4 Blogs (500 words)
  • 1 Press Releases
  • Promotional Content
  • Promotional Content
  • Link Building
  • 15 Submissions
  • 15 Classifieds
  • 15 Community Participation
  • 15 Business Profiles
  • Website
  • Meta Tags Creation
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    Call : (717)-908-1211

    Professional

    Highly recommended by our SEO experts, this package has delivered clients the best results!

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  • 25-30 Keywords
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  • 6 Articles (400 words)
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  • 2 Press Releases
  • Promotional Content
  • 1 infographics
  • 1 Videos (non Voice-over)
  • Link Building
  • 20 Submissions
  • 20 Classifieds
  • 20 Community Participation
  • 20 Business Profiles
  • Website
  • Meta Tags Creation
  • Web Content Optimization
  • Keyword Optimization
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  • Call To Actions
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  • Image Optimization
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  • Google Analytics Installation
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  • 24 HR Support, 5 Days a Week
  • Client Dashboard Access
  • 100% Money Back Guarantee
  • Enquire Now

    Call Now to get 10% off

    Call : (717)-908-1211

    Startup

    Great for new start ups and businesses new to SEO! A solid first step towards conversions.

    Keyword Research
  • 15-20 Keywords
  • Content
  • 2 Articles (400 words)
  • 2 Blogs (500 words)
  • Link Building
  • 10 Submissions
  • 10 Classifieds
  • 10 Community Participation
  • 10 Business Profiles
  • Website
  • Meta Tags Creation
  • Web Content Optimization
  • Keyword Optimization
  • Anchor Text Optimization
  • Conversion Tracking
  • Google Analytics Installation
  • Reporting
  • Monthly Progress Report
  • Features
  • Dedicated Project Manager
  • 24 HR Support, 5 Days a Week
  • Client Dashboard Access
  • 100% Money Back Guarantee
  • Enquire Now

    Call Now to get 10% off

    Call : (717)-908-1211

    Standard

    Highly sought after by companies who want to increase their conversions and market share!

    Keyword Research
  • 20-25 Keywords
  • Content
  • 4 Articles (400 words)
  • 4 Blogs (500 words)
  • 1 Press Releases
  • Promotional Content
  • 1 infographics
  • Link Building
  • 15 Submissions
  • 15 Classifieds
  • 15 Community Participation
  • 15 Business Profiles
  • Website
  • Meta Tags Creation
  • Web Content Optimization
  • Keyword Optimization
  • Landing page Optimization
  • Anchor Text Optimization
  • Image Optimization
  • Conversion Tracking
  • Google Analytics Installation
  • Reporting
  • Monthly Progress Report
  • Features
  • Dedicated Project Manager
  • 24 HR Support, 5 Days a Week
  • Client Dashboard Access
  • 100% Money Back Guarantee
  • Enquire Now

    Call Now to get 10% off

    Call : (717)-908-1211

    Professional

    Highly recommended by our SEO experts, this package has delivered clients the best results!

    Keyword Research
  • 25-30 Keywords
  • Content
  • 6 Articles (400 words)
  • 6 Blogs (500 words)
  • 2 Press Releases
  • Promotional Content
  • 1 infographics
  • 1 Videos (non Voice-over)
  • Link Building
  • 20 Submissions
  • 20 Community Participation
  • 20 Business Profiles
  • 20 Classifieds
  • Website
  • Meta Tags Creation
  • Web Content Optimization
  • Keyword Optimization
  • Landing page Optimization
  • Call To Actions
  • Site Speed Optimization
  • Anchor Text Optimization
  • Image Optimization
  • Conversion Tracking
  • Google Analytics Installation
  • Reporting
  • Monthly Progress Report
  • Features
  • Dedicated Project Manager
  • 24 HR Support, 5 Days a Week
  • Client Dashboard Access
  • 100% Money Back Guarantee
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    Call Now to get 10% off

    Call : (717)-908-1211
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