How To Optimize Your Website With Local SEO Services
Do you know that 97% of people search online while looking for a local business? It means if your website is not locally optimized, you are possibly missing out on such a vast audience. Have you ever wondered how some small local businesses get immediate fame? They research the needs and captivate the nearby potential customers by being present at the right place. Local SEO services specifically increase your visibility and dominate your presence in the vicinity. Targeting the world is a secondary step; primarily, you have to reach out to the locals ready to make a buying decision.
What Are Local SEO Services?
Local SEO services include the whole process of making your website visible among the top search engine results at a particular location. For instance, when a user searches for a bicycle shop, Google, Yahoo, Bing, or any other search engine shows the nearby shops first. After scrolling down, you can see other websites, but local or small businesses get more attention here, and 72% of the people even visit the physical store if it is within five miles.
How Local SEO Services Optimize A Website?
To serve the local community, you need to analyze their pain points and research the ultimate needs. The scope of Local SEO is increasing day by day, and with every passing day, the Search Engine Result Pages (SERPs) algorithms keep changing. To successfully attain a top position in your locality, you need to know all the updated optimization tactics. We have gathered a few that can guarantee positive Local SEO results.
1. Make A Presence On Google My Business
Since Google is the most common search engine worldwide, it is crucial to make your presence visible on My Business. When you search for any product or service on Google, you see a snippet-like location-based box at the top of the results. Being one out of them is an achievement because that catches the users’ full attention.
Once done, start updating your information with the contact details and working hours. Go the extra mile with getting reviews. You can persuade your customers to leave a review by giving them an incentive in return. Ensure that you provide authentic and valuable information to the users by implementing Local SEO Services.
2. Add Your Website To Local Directories
Local directories are dedicated websites that list relevant businesses in specific regions and locations. These listings are similar to Google My Business and provide complete information about your business along with reviews. The only difference is that they operate in a particular niche, and you get more exposure to the exact target audience.
For instance, you own a theme park somewhere in Seattle. Adding your website to TripAdvisor will help people navigate your location and pay a visit. Depending on your niche, there are other local directories like Yellow Pages, Yelp, Foursquare, and many others.
3. Use Local Keywords
Local SEO Service depends on how the particular locality audience looks for a service or product. Here you need to work on long-tail keywords, including the location. For example, using the keyword “Local SEO Services in California” will attract more relevant traffic than “Local SEO Services.”
Once you get a list of local keywords, start designing your content around them. Write blogs targeting people of the regions, use them in your web copy, make specific pages, and include the keywords in your URLs to look authoritative in the search engines’ eyes.
4. Create Separate Location Pages
Since you are working on Local SEO Services, creating separate pages for each location can give you an edge over your competitors. You do not necessarily need to offer completely different services for each page. Instead, develop the content as per the local keywords and ensure there is no duplication.
If you own a physical store in different areas, you can optimize each page with pictures and reviews. Give your audience reasons to trust you and persuade them to make buying decisions.
5. Mark A Social Media Presence
Social media plays a vital role in helping search engines to recognize your worth. Facebook is another resource people use to check reviews of a new business; it has a marketplace and serves as a local directory. When you mark your presence on Facebook Business Page and other social media platforms, you get exposed to thousands of potential customers. People start visiting your website, and Google notices that as a sign of trustworthy business.
Besides, you can persuade your social media audience to leave reviews on your Google My Business Page by starting a campaign or giving offers.
6. Make Your Website Mobile-Friendly
The users of today’s time have almost stopped using desktops. They want everything at once on their mobile devices. To target the same audience, you need to have a mobile-friendly website. Know that, by doing so, you attract 61% of the total mobile traffic who guarantee to make contact.
Not just for the potential traffic, Google also recognizes your efforts if your site is user-friendly and caters to both mobile and desktop users.
7. Implement Local Off-Page SEO
Off-Page SEO is your vote of confidence from other pages or websites that maintain your site’s authority. While implementing Local SEO Services, you need to look into guest blogging sites that target the nearby traffic and post your local keywords rich content on them. These blogs on other websites let you place a hyperlink that redirects traffic to your locally optimized pages. It ultimately increases your authority.
Being a small business owner, you can also go with influencer marketing at a specific location and niche. These people with millions of followers have the power to persuade decisions. In fact, 49% of the total audience goes with influencer recommendations.
The Final Thoughts
Local SEO can be full of opportunities; you just need to explore the right place for your business. To have a strong presence in your locality, research the potential audience and identify what matters the most for them. Not just this, look deep into SEO technicalities and strategize your steps accordingly. It is crucial to constantly monitor your site and keep track of the ups and downs. Ensure that you are going in the right direction.
Ready to Get Ranked?
At Jump To 1, we’re a full service SEO agency offering complete digital marketing solutions not only all over USA but all over North America. From technical SEO strategies to in-depth reports, our team focuses on creating results that create excellent return-on-investment.