How To Increase Enrollments Through SEO For Education
Find the answers to these and many other questions if you want to boost your enrollments.
Almost 68% of prospective students search for the institution over the internet, and more than three-fourths do not know which institution they want to get admission to at the beginning of the research. Thus, it is crucial to have an online presence with a well-optimized website for educational purposes. Do not wait for the prospects to find you. Make yourself visible to them with a highly optimized and presentable website.
This article will help you increase enrollments through SEO for education:
How SEO For Education Increases Enrollments?
SEO for Education increases your website’s visibility by placing it at the search engines’ top results. If your website is not well optimized, you will get ranked on the third or fourth, or even lower page on search engines. It means that your website has minimal chances to get clicked by the prospects, and in worst cases, it may not be found by them.
While optimizing the website, you need to remain calm and consistent because getting enrolled for education is a big decision. Students take days, even months, to choose the right institution for them.
To generate enrollments, you need to have a robust SEO strategy. You can follow the below-mentioned steps to develop a successful SEO campaign.
While working on SEO, the first thing that needs to be done is creating a keyword strategy. It is the keywords that help with the prospecting.
SEO for Education requires a specific combination of keywords and phrases. For instance, students search for the institutions that provide the best “Program name” in the USA or the “Program name” scope in the future.
To get the top position for the particular search, you need to highlight all your institution’s courses and programs. The article must not give an impression like you are selling something; instead, use the keywords subtly and show more concern about helping the prospects to find the right institution.
After selecting the keyword through extensive keyword research, expert writers develop content to attract opportunities. Avoid keyword stuffing and use them in the right density because the wrong quantity negatively impacts ranking. Add attractive Call-To-Action buttons in the content to make students want to know more about your institute.
Incorporate Link Building
Backlinks are the links on other websites that point towards your web pages. It is a very beneficial technique for off-page SEO as it brings in traffic from all over the internet. Link building helps you develop domain authority and tell search engines that you provide comprehensive content. Before placing the link on any site, ensure that it has high domain authority and page authority. The link at the highly reputable site is counted as up vote by Google and enhances your image.
Perform Site Audit
The audit must be the first step in any SEO process. Before putting effort into improving ranking, you should know your current position. There are many errors in a website that de-rank it. The site audit also helps SEO experts identify ways to make it easy to understand for search engine bots.
A complete SEO audit involves a Technical audit, On-page and off-page audit, and a content audit. Also, look for the website’s broken links and loading speed, as these two are the main reasons for the increased bounce rate.
Google Local Listing
Optimizing an educational website for local listing is essential because most potential students are from nearby locations. Do not simply list yourself but provide complete and consistent information on online directories, social media sites and Google my business about your institution. It helps to target a vast audience and get the most enrollments.
Google my business requires information like the university’s name, contact, address, URL, Pictures, direction, description, etc. This information appears on the top right corner of the result page.
Enhance visibility on social media platforms for potential customers to engage via those channels. Students have many questions about the institution and program they are applying to, therefore you need to be available for them.
Moreover, social media spreads awareness and increases your reach. It helps in SEO for education by bringing traffic to your website. If your institution has a consistent social media presence, you can get leads and conversions to increase ROI.
Few tips for using social media strategy correctly:
- Make a calendar and share posts according to it. Follow this calendar strictly
- Use keywords as hashtags that are relevant to your niche.
- Create user-generated content
- Make Facebook groups of alumni, students, events, etc.
- Check your progress by monitoring social media analytics. You should know what you were working on is performing well or not. It is how you can make improvements.
Meta Title And Meta-data optimization
The meta title is the HTML address on the top of the page. It gives an idea about what kind of content is present inside the link. The meta title for an educational institution can be the institution’s name.
Meta description reflects the website’s purpose. While writing it, use the words to attract students enough to visit your website instead of scrolling it down.
SEO For Education Bottom Line
SEO for education strategy is the most inexpensive way to reach a greater audience and highly relevant to your business. You can engage with your future students and increase their interest in your institute by posting engaging content.
SEO for education keeps you closer to your competitors and see what they are sharing. You can take inspiration from them and design your SEO for Education campaign. It also gives an opportunity to know more about your prospect and their needs to cater to them accordingly.