How to Get Started With SEO for Education
We live in an era of the internet! Here reaching out to the target audience is just a few clicks away. Long gone are when parents or students visit the schools or institutions to get relevant information. Now they browse through the internet and make enrollment choices as per the search engine results. If you know the true essence of SEO for education, you can only attract quality organic traffic.
Ranking among the top search results when people are strictly looking for you is not an easy task. There is a lot of competition in the educational world. You have to implement a robust Search Engine Optimization strategy based on the most recent algorithms. If you manage to provide a friendly user experience, people will choose your establishment.
Does SEO For Education Matter?
When an individual searches for an educational institute, he expects a website that reflects literacy and conveys relevant information. People usually want their children to enroll in a nearby institute. When you start growing digitally, it is crucial to work on Local SEO for Education with local keywords. There are chances that you start experiencing physical visits as soon as you start ranking. It is the human psyche to evaluate schools based on ranking, the top ones are better than the others, and that is where your aim should be.
Getting Started With SEO for Education
The tactics to improvise SEO for education are not significantly different. You just have to be very specific while targeting the words, creating the content, choosing the designs, and communicating with the parents. You provide services for students’ careers and be highly professional while delivering the message.
To improve your school rankings, you have to make your website stand out and work on the technical aspects. To start with SEO for Education, you need to begin with the following:
1. Conduct Keyword Research
As we said, you have to be specific while working on your educational ranking. Research the niche and drive out the most relevant keywords. For instance, you want to target high school students living in Chicago. Browse free online keyword research tools and extract the words people use in Chicago. Choose the ones with high volume and low difficulty. Once you get the list, design your website content around those keywords and see how Google or other search engines recognize your website.
2. Optimize Heading Tags
The headings you use for each page help Google recognize the sequence of content you are trying to deliver. To have better SEO for education, you need to integrate the researched school-related keywords into your Page Title, H1, H2, H3 tags. Ensure that your content looks organized and maintains the correct flow of information.
3. Meta Description and Image Alt Text
A meta description is the two or three-liner text that appears with every search result. It is a short description of your page and convinces the audience to click on your website. Ensure that each page’s meta description is different and within 150 characters with relevant keywords. It helps in SERP’s (Search Engine Result Pages) recognition.
On the other hand, images and videos play a crucial part in ranking. By adding relevant alt text, you help the search engines and browsers to read the visuals.
4. Look Into The Technicalities
Technical SEO for education is similar to the traditional one. You need to be well aware of what is happening at your website’s back. See if all your pages are unique because Google discourages duplicate content even on the same website. Moreover, see if the images are optimized and not taking multiple seconds to load. Your overall website has to be user-friendly, not just on desktops but also on mobile phones. The current era is more about smartphones, and you need to optimize all your pages accordingly.
5. Develop a Content Marketing Strategy
Content marketing can be the key to your SEO for education success. The students and parents looking for a school are searching for words to educate them about their queries. And you can give your best here. Develop a content strategy that includes blogs and infographics to target a specific niche.
For instance, you want to target the students of Pre-school. Creating content that helps the new parents to choose the right school can be a smart move to develop trust or talk about different activities your school conducts and how important they are for children’s growth. Your content should be to engage the audience, be it the parents or the students.
6. Develop a Linking Strategy
Links reflect your authority in front of search engines. If another website links back to your site (backlinking), that means you are trustworthy. If you add a link to another website (external linking), you look more informative. And if you add a link to another page from your website (internal linking), you seem authoritative and relevant.
Do not hesitate to link other blogs and videos that give more information about each activity your school conducts. And keep updating your website content with internal links from time to time.
7. Track Your SEO Performance
Keeping track of your SEO performance is crucial if you want to stay ahead of your competitors. It is better to set your goals and analyze the organic traffic. If you have recently started working with some keywords, see if they affect the ranking and driving conversions. Your aim should be to outrank the competitors with all those words. Constantly keep a check on your competitors’ activities; SEO for education can be challenging depending on your region.
Build Useful Content
Search engines are getting highly advanced with their algorithms. The ranking is no longer based on keywords or content with limited information. Google prefers to show those blogs and articles on the top of the result page, providing 360-degree details on the given topic.
It is beneficial for you and the site where you are posting your blog. Once the audience gets completely involved in the content, they will click on the link pointing to your site.
The Final Thoughts
There is no magic button to rank among the top search engine results. You have to put extra effort and make your website more authoritative to have that special place among the good books of Google. SEO for education is primarily about giving information and persuading parents or students to make big educational decisions.
Ready to Get Ranked?
At Jump To 1, we’re a full service SEO agency offering complete digital marketing solutions not only all over USA but all over North America. From technical SEO strategies to in-depth reports, our team focuses on creating results that create excellent return-on-investment.