Do’s And Don’ts Of Link Building
The right approach is lengthy and time-consuming, but it will take you to the destination successfully with all your dignity intact. So, it’s recommended to follow the natural way of growing a link profile.
Let’s know the dos and don’ts of link building, but before that, one should know why link building holds such importance:
Why a Website Needs a Link Profile
Among other reasons ranking factor is the most important one to build a link profile. Google recognizes those sites as reputable that are linked to high-authority sites. It means the more quality connections you have with reputable websites, the more are your chances to rank higher in search engine’s results, the rest you already know. The sites that rank on the top of the search engine result page receive more traffic, people know them more than their competitors, and the conversion rate is also high
Do’s Of Link Building
Open Doors Towards Guest Posting
Forming a link-building strategy? There is no way to ace it without guest blogging. Get a well-written piece of content ready and post it on a relevant site to get a quality backlink. Guest blogging is a very effective way of developing a reputable link profile.
The piece of writing that you are planning to post must be built through proper keyword research. Make it creative and engaging for the readers to enjoy reading it.
Build Useful Content
Search engines are getting highly advanced with their algorithms. The ranking is no longer based on keywords or content with limited information. Google prefers to show those blogs and articles on the top of the result page, providing 360-degree details on the given topic.
It is beneficial for you and the site where you are posting your blog. Once the audience gets completely involved in the content, they will click on the link pointing to your site.
Prefer Quality Over Quantity
The number of links must never be the goal; the links should hold quality. If you successfully create one link on a reputable site with high authority, it is 100 times worth more than numerous links on various sites.
Imagine linking a digital services website to a pet groomer website, fashion designing, and other irrelevant sites. Is this a helpful link? Is it making sense? No, it’s not. Maybe you have created ten such links. You will get receive nothing except for getting added to Google’s blacklist.
Before hurrying into building a link with any site, proper research is important and find the site that has high domain authority and the most significant relevance to your site, making the exact relation to your digital services in one place where you can find a relevant audience and generate a decent reputation.
Optimize Your Site
So now you are all set, you have a website, and you have created a significant number of quality links. But is your website optimized? Do you have attention-grabbing content on your site? If no then you are lagging behind in the ranking race.
With the help of backlinks, you can draw the audience to the desired webpage, but they will not stay longer on a poorly optimized site, this will increase your bounce rate. This is exactly how link-building backfires.
Before extending efforts towards marketing and link building, work on your web content. Add attractive images, informative content, use infographics, etc.
Look Out For Bloggers and Influencers
There is a massive difference in numbers between your audience and these celebrities’ followers. Right?
Another thing that differentiates them from you is credibility. People trust influencers and follow their actions and requests. To leverage this, you need to contact influencers and bloggers with high traffic websites.
Don’ts of Link Building
Don’t Use Black Hat Techniques
People always try to find shortcuts to success, so they have also devised several black-hat techniques to get links. Cloaking, hidden text links, injecting links, etc., are some of the black hat tactics used by spammers. Search engines ignored these tactics in the past, but today the advanced algorithms identify frauds and punish them severely. In most cases, the websites are penalized and removed from search engines permanently.
Don’t Partner With Notorious Sites.
In this article, we have already mentioned that the quality of links is more important than quantity. Earning links to notorious and spam websites is more accessible, and you may be tempted towards them for increasing the number of connections. Still, such link building will not positively impact your website’s growth.
You can judge the value of a website by looking at the ads its offers. For instance, if the website shows ads related to inappropriate stuff, promotes gambling or maybe displays ads to buy links, it’s a big NO.
Don’t Revolve Same Content On Different Sites.
You may do it unintentionally, but posting the same content on many sites can backfire pretty quickly. Where guest blogging helps in earning links, maintaining the quality of content is of utmost importance.
Ensure posting unique and informative content everywhere. Unique content does not mean to make some changes in the existing content and revolve it in different places. It will remain duplicate. Create every article from scratch to develop a good reputation.
Few More Don’ts
Besides the above-mentioned don’ts, few more aspects of quality link building must be considered. Links drag a big audience towards your website, but pointing all the links to the home page is not a good idea. It makes you look like a spammer. Avoid this by linking different pages to different links.
Moreover, do not forget social media in your link-building strategy and avoid buying links.
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